Packaging
As a packaging designer I have a knack for turning products into must-haves. I tackle the challenge of communicting a brand expeience though a single product. From alcohol and cannabis to food and beauty, I’ve worked across CPG categories and embraced all of their unique challenges. Check it out and look for these products in a store near you!
Fancypants Baking Co.
As the creative lead, I spearheaded the packaging re-design, intended to capture buyers attention to bring Fancypants into big-box stores. We crafted a vibrant color palette, distinctive fonts, and unique flavor color-coding. Product shots became integral components, complemented by a bold layout, playful doodles, and engaging call-outs. This redesign paid off and landed the brand a deal with Whole Foods and regional grocers.
Healthy Heights
Started by pediatricians, Healthy Heights aims to bring some nutritional goodness into kids' lives. We spruced up their packaging to catch customer’s eyes on Amazon and make it stand out from the virtual shopping crowd. Our goal was to give moms a sense of trust and cater to the diverse tastes of different age groups. We experimented with a few different looks before landing on their chosen direction.
Beer & Cider
Collaborated with local, national, and global brands, navigating the industry regulations, while having fun with design. Created new can and bottle art, crafted fresh box designs, styled photo shoots, and gave existing packaging a fresh spin for new markets. Worked with brands like Golden Road, Woodchuck, Wyders, Mayflower, Magners, and more!
Ermont Cannabis Dispensary
Ermont, a pioneer in Massachusetts' newly legalized cannabis market, sought a compliant, fresh, and smart brand identity and packaging system. Designing for this emerging industry and navigating legal mandates tested my creative approach.
Dr. B
Transforming from farmers' markets to big-box stores, Dr. B, a personal care brand, aimed for a serious yet natural presence. Their extensive line, rooted in the healing properties of honey, caters to medicinal and personal hygiene needs, offering a chemical-free alternative to traditional solutions.
