Bank of America
As a junior art director on the Bank of America team, I worked on social media and digital campaigns. I also collaborated on a number of the brand’s corporate social responsibility efforts. This included a lot of video work, produced as billboards and digital series.
Bank of America’s Instagram was in its infancy when I had the opportunity to establish the look and feel of the account, create content, and publish series specific messaging. My team developed ideas, shot and produced imagery and videos, and ultimately tested the waters to see what the audience liked to view in their feeds. We organically grew the account from 1K to 13K in the first six months of managing the account.
Small Business Week Billboard
Bank of America showed their support for Small Business Week on one of the biggest stages possible, a Times Square video billboard! We created a video highlighting a selection of businesses that bank with BoA. The messaging, graphics, and footage conveyed the importance of shopping small.
